Couture Events had the privileged of partnering with Events International to bring you DeLUXE San Diego. It was an incredible three day event that lived up to its tag line of… Cruise It. Drive It. Wear It. Fly It. Live It.

“This is not a yacht show, or a car or other category show, but an ‘experience event’ that we are looking to bring together guests to introduce and expose them to a number of luxury categories. Yachts by their very nature will have the dominant presence and are certainly the main focus, but target attendees are people that may not have considered chartering before, or for those UHNWI on the West Coast who would not consider going to a ‘show.’” – Tim McGrane, President of Events International Company, the owner and promoter of the event.

and as day turned to night, the event took on a debonair look…

What is DeLUXE?

DELUXE San Diego is a new and unique event opportunity connecting those who appreciate the finest superyachts, top-marque automobiles, private aircraft, fine jewelry and watches, cult wines, and adventure travel from leading luxury brands.

Highlighting 100-foot (30m)-plus motor and sailing yachts, along with products and services that complement the yacht charter and luxury lifestyle, DELUXE San Diego provided invited guests and attendees an opportunity to interact and experience participating brands one-on-one.

DELUXE San Diego was located in the heart of downtown San Diego at the Fifth Avenue Marina and Fifth Avenue Landing. This exclusive venue, where the 33rd America’s Cup-winning BMW Oracle Racing based their revolutionary winged trimaran, provides immediate access to the major downtown hotel properties.